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Facebook introduces Instant Games for both Messenger and News Feed

Note: The update is being rolled out in 30 countries with other countries to join in soon.

In the latest update, Facebook has launched 'Instant Games' on Messenger and Facebook News Feed for both mobile and web platforms this Tuesday.

One can easily start playing a game by tapping on to the new game controller icon which would be visible once you update your app. until now, the social network behemoth has included 17 games including Pac-Man, Galaga, Space Invaders, Shuffle Cats Mini etc. Moreover, this new feature is only being rolled out in 30 countries while other countries will be connected soon . Even, the company didn't share the list of the countries so we have to wait and see if India is the lucky one to get the update in the first phase of roll out.

Facebook has partnered with developers like KONAMI, Zynga, King, Taito etc. to introduce the initial 17 titles. "We believe this new cross-platform gaming experience provides a new and unique development surface for our games and will entertain our players around the world," stated Kimihiro Horiuchi, Head of Global Marketing at Konami Digital Entertainment.

Also, Instant Gaming only works with your Messenger contacts which mean you can't play with people who are not in your Messenger contacts. Also, if you happen to have a lot of contacts but they aren't into gaming then you are in a bit of strife as well.

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Since a long time, Facebook has been in a limelight for its partnership with Zynga which introduced 'FarmVille' but later on the social network behemoth never worked on the gaming aspect. So this might be Facebook's effort to comeback in the field of social gaming both on mobile and desktop. Also, as Gadgets360 pointed out, Facebook might be monetizing Messenger with the addition of Instant Games feature.
Earlier this year, Facebook tried two simple yet addictive Messenger Soccer and Basketball games which needed users to flick soccer and basketballs on the screen with their fingers.
"The primary way that we expect people to be interacting with Instant Games is through Messenger, especially at first," said Leo Olebe, director of global games partnerships at Facebook.


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